Simple Truth: A brand-specific recycling solution

(EDITOR'S NOTE: This is another in a series of recycling tips from the City of Covington's Neighborhood Services Department, Solid Waste & Recycling Division.)
COVINGTON, Ky. – Cincinnati’s Kroger Co. is the nation’s largest operator of traditional supermarkets, and its Simple Truth natural foods brand is skyrocketing in popularity.
The drawback for recycling fans is that much of Simple Truth’s “flexible plastic” packaging can’t be easily recycled.
Until now …
TerraCycle and Simple Truth have partnered to create a free way to divert all that packaging from landfills.
It’s easy: Collect packaging, press flat in a box of your choice, and mail the package using a free, pre-paid postage label that you can print off after registering HERE.
What can be recycled?
Pictures can be found at the website, but examples include packaging for frozen vegetables and fruit, nuts, corn chips, potatoes, and plastic overwrap on bacon.
(Remember, this is a brand-specific program: “Simple Truth” and “Simple Truth Organic.”)
Sure, it’s a little extra effort. But the rewards are great.
# # #