COVINGTON, Ky. - You own a business in Covington and you’ve seen the influx in visitors to the urban core (measured at well over 90,000 people in the month of October).
But you want to know more:
- What days of the week see the most visitors?
- What time of day?
- Are these visitors new to Covington, or have they been here before?
- What areas do they visit?
- And, most importantly, how can your business take advantage of this information to increase sales?
On Thursday, you can find answers to questions like these at a free luncheon workshop put on by the City of Covington.
“Increase Your Holiday Sales: Data-focused Strategies” is the subject of the final installment of the Lunch & Learn “Grow Your Busine$$” Workshop series being held 11:30 a.m. - 1 p.m. at The Warehouse at 1 Innovation Alley.
The workshop will be led by Rebecca Volpe, executive director of the Small Business Development Center at Northern Kentucky University, and Katie Meyer, executive director of Renaissance Covington, a nonprofit dedicated to bringing vitality to downtown.
Renaissance Covington recently partnered with Cincinnati Bell to create a unique public Wi-Fi network downtown that collects data on visitors and their habits to share with businesses. Meyer will present what is being called the first official presentation of downtown Wi-Fi data, while she joins Volpe in talking about holiday trends, joint marketing opportunities and other issues.
The workshop is designed to help small businesses gear up for Small Business Saturday, the shopping day that touts the benefits of shopping locally on the Saturday after Thanksgiving.
Suzann Gettys, the City’s Business Retention & Expansion Specialist, said the workshops have been helpful on a number of levels.
“We introduce businesses to resources and services that they might not be aware of as well as help them make connections to the providers of these services,” she said.
Previous workshops focused on exporting and identifying customers.
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